Friday, January 8, 2010

julie floersch

In the weeks before the holidays b and I made the rounds of the many indie craft and design shows that were going on in brooklyn and manhattan. It was a great way to see some of the fresh stuff that's coming out from small-scale artists and designers. We collected post cards (and in this case I purchased an item) and it led me to place an order with julie floresch for the everbrite store.

Julie's background is in fashion design, studying at F.I.T. and working in pattern making for J. Crew, Ralph Lauren and Banana Republic. She left the fashion world in 2005 to become an artist and designer in her own right, using the medium of quilted denim to create such things as curtains, pillows, necklaces and earrings.

Using discarded materials, primarily found denim for its haphazard and painterly qualities, I incorporate various structure-forming techniques into complex geometric repetitions, giving them a slightly raised, subtle third dimension. These intricate patterns are then assiduously interwoven, juxtaposing hand crafted traditional Americana and pop culture imagery to reshape the concept of quilt making as a purely 2-dimensional art form.

The curtains shown above were designed for Madewell’s Denim After Dark event in Soho and are currently installed in their East Hampton store.

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