Thursday, September 24, 2009
wow, never thought I'd get there, but it happened today. my 100th etsy sale. I've had a shop going since July 2006, just a year after the site launched. and man, have I had my ups and downs with it. the main advantage of etsy, the largest and best-known online "hand made" marketplace, is its ease of use and low start-up cost. etsy allows anyone who makes crafted or artistic goods, sells vintage clothing, jewelry or crafting supplies to launch an online shop in a matter of minutes. etsy's emphases on community building and technical innovation provide many opportunities for users to promote their goods within the site. the drawbacks of etsy involve it becoming a victim of its own success. started by a small group of 20-something crafters and techies, its founders were lacking in the maturity and business experience to handle its explosive growth in the past four years. etsy launched with a lot of fun and tricky visual tools such as searching for items from a color picker, a time machine and a geo locator. what etsy was lacking, and this is huge for an online marketplace, was a properly functioning search tool that uses, you know, words.
finally after four years, etsy has undergone a major organizational restructuring and has made a search function among its top priorities. there have been a number of etsy success stories, but they are far outnumbered by small sellers like me. I've tinkered with my product mix, and have settled on using my shop to sell "destash," those extra supplies that pile up in the studio, and some of my lower-priced vintage. I don't make a ton of money from my etsy shop, but it's a fun diversion, and a way to keep the extra supplies under control.
incidentally, the 100th sale was made to one of my best customers, who also owns a number of molliedash jewelry creations. thanks p!!!