sodafine pop-up

exciting, exciting news! my long-time brooklyn friend erin weckerle is resurrecting her dear shop sodafine as a pop-up in greenpoint this summer. and who was asked, amongst a roster of talented ladies, to sell her wares at said pop-up? why me, silly! this is the first opportunity since the hurricane for me to get some of my work out there- and to have a reason to make some new things. I'm currently working on the knotted pieces, as pictured below, and those will be available for sale at the pop-up.

new stuff

has it only been a week since I picked my prizes at sodafine? we rented a zip truck today and picked everything up- I couldn't wait! something erin had hiding in her apartment was a wood and glass jewelry case that has tons of storage drawers in the back. a piece we could definitely use. b is going to give it a bit of restoration and it will look great in the store. we're trying to figure out when it was made. I like the fact that it has a slightly more modern, boxy look to it than most of the furniture we have- like it could be from the 60's. we also acquired a rustic-y corner cabinet which erin brought here from philly- b found a spot for it in his "museum."

I unpacked and sorted the clothing this evening- so many pretty spring and summer dresses! and okay, yeah I kept a few for myself. there are also some (warmer) items we can put out this week- sweaters, wool skirts, and some in-between dresses. We have a bunch of vintage shoes also, a few belts and bags, and a great stash of silk scarves.

I looked at the framed embroideries one by one, and there are some incredible pieces in the collection. Embroidery was such a common hobby in the 70's- I couldn't have imagined the finished pieces being something I would collect as an adult, but there you go. they do need a bit of sprucing up, so Kim and I will be busy this week making everything shop-worthy.

sometimes I think about running a shop and how weird it is- we get stuff, then we get rid of it. then we get more, then we get rid of it. then we get more. It kinda never ends, huh? back when i worked for corporate america we got shipments twice a week! and it didn't seem weird at all. but then again I was 22 years old and pretty much just thinking about what was right in front of me.

so long sodafine

I should have a rule: must do a blog post before browsing other peoples' blogs.

erin weckerle was one of the first people I met upon moving to nyc almost 7! years ago. my bff willie told me to look up her friend meeo when I arrived here. upon learning that I was a jewelry designer meeo offered to introduce me to erin, who co-owned sodafine boutique, which was then in fort greene. the three of us met for *rock n' rollerskate* at office ops in bushwick, and erin and I discussed selling my work at sodafine over drinks afterwards.

around the same time I also met jenny kwok, then owner of cut+paste, a pioneering online shop for handmade and indie goods. I also started selling my jewelry with jenny- but the details are fuzzy. was it upon erin's suggestion? don't know. but erin, who knits and crochets, was also selling her work on cut+paste. time moved on and jenny left nyc for istanbul. I saw her moving sale posted online and went to fort greene to have a look. it was there that I met another amazing talent while she was helping jenny with her sale, roxy marj. I found a bunch of great things, one of which I'm wearing now!

I always loved my trips to fort greene to check in with erin and inventory my work. In my second year in nyc I moved from Astoria, Queens to Bed-Stuy, Brooklyn. traveling the couple miles to the adjacent neighborhood was confusing and mysterious, being a fairly recent transplant. Brooklyn is sort of grid-like as Manhattan is, but large diagonals cut through the massive borough, dividing it into many different neighborhoods. Sometimes the division between two will be dictated by the direction in which the blocks face. so I was always a little lost when I arrived in fort greene via the g train, but it was part of my nyc education, learning the city neighborhood by neighborhood. de kalb avenue was just starting to come alive in the mid-2000's, so I loved to spend some extra time exploring the area. I always made a point to visit Tillie's coffee shop, which was right next door to sodafine.

Sodafine was unique in that it was one of the first shops to stock designs by makers involved in the burgeoning craft movement. as erin has stated, she sells work by people who consider themselves artists first. indeed many of the people who sold with sodafine early on had backgrounds in fine art, rather than coming from the design world. (myself included!) Erin helped introduce me to the diy world, which I was becoming aware of before I left L.A. for nyc. she designed her own website without having a technical background and encouraged me to do the same. in those early days I was fascinated by how artists were using the internet to expand their careers in ways that were previously impossible. or rather create careers for themselves that didn't even exist before. we spent hours discussing all of this and more, every time I visited. I also loved looking around Sodafine to see erin's amazing collection. I should mention that I met rena tom at sodafine's x-mas party, who was also selling her jewelry at the shop. when rena opened the first rare device in park slope, (which has since moved to san francisco) she also asked me to sell my work in her shop.

after a bit erin's partner at sodafine called it quits, so she moved the store to a smaller location in williamsburg. she did the store up right, using eco-friendly materials and custom- designed fixtures. again my visits to see erin were fun, because now I got to explore an even more happening neighborhood. as the years went by jenny kwok moved back to the states, then returned to nyc last summer, working occasionally at sodafine. I opened my store this past fall, and now sodafine is closing its doors at the end of the month. I needed to settle up with erin, and had an inkling she might have some inventory and store supplies and fixtures to sell. so b and I sloshed in the freezing cold rain today up to w-burg to meet with erin and her partner-in-crime jenny.

what an awesome afternoon it was. I fished through piles of treasures, amassing a nice little collection for ebmerc. I found tons of vintage dresses and other assorted clothing, vintage shoes, silk scarves, a giant collection of framed embroideries, various display items, a couple of pieces of furniture, wooden hangers, packaging and a whole box of x-mas decorations! before leaving I spotted a pile of knit hats sitting on the counter- most of them erin's creations, and three 70's ski hats. so as things have come full circle, I will be selling erin's purldrop designs in the store!

so much as I will miss sodafine, I am happy that erin has found the opportunity to move on and explore other adventures. the girl has a master's in sculpture from yale! and was doing incredible things with yarn when I first met her. I am glad for knowing her and the other amazing ladies I have met through that first initial suggestion from willie. cheers erin!

p.s. jenny closed the cut+paste shop recently too, relaunching the site as a personal photo essay blog.

erin's wallets

lookee here. my friend erin weckerle, knitter, sewer, d.j.{!} and owner of sodafine, has just come out with these fab wallets. I assume they're only available in person at the williamsburg shop, so you better run on down there. they're only $38 folks!

merger

i stopped by sodafine this evening and brought the lovely miss erin a new collection. she is the only one who sells my earring singles (sorry, no photo) and they are damn dramatic. i've been moving in slo-mo this summer, a little burnt out i fear, but working my way through a recovery. going to the beach does amazing things. if you live in nyc and have yet to explore the nearby beaches, it's really worth getting out there. i visited long beach on monday and totally loved it. i took the J train to the jamaica LIRR station (sutphin blvd. on the J) and thanks to austin corbin, the train runs all the way to the beach. if you buy your ticket online or at the LIRR station, a day beach pass is included in the ticket price for $1 extra. the usual price of a beach pass is $10. i am going to quote myself in a recent email on why I loved long beach:

"a) nyc transportation friendly-no transferring to buses required. it's about a half hour ride on the LIRR from jamaica. b) nice mix of old, young, city folk, long islanders, different races, families, discreet partiers, etc. [by this i mean people quietly drinking beers so as not to attract the beach patrol, and the beach patrol not bothering them] c) clean beach with plenty of rest rooms. the beach is narrow enough that it doesn't draw the enormous crowds. [but then again i went on a monday] d) nice friggin beach. nice water. nice sand. a little rough for swimming, but it feels sort of like of like a spa because the water is constantly moving."

basically, it's close enough to the city so that you're not traveling all day, but far enough away that it feels like nature. it's just so miraculously relaxing to get out of the city, hop on a train, and arrive there.

so two of the stores i sell with, sodafine and rare device, will be sharing rare device's south park slope shop as of august 1, and the williamsburg sodafine store will remain open. i will continue to sell at both stores as usual. i am looking forward to seeing how the shop is transformed by erin's carefully chosen collection of independently designed clothing. rena tom will be returning to her beloved bay area, and plans on opening up a second rare device there.

see how that works?