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GOE Oil!

More than just a favorite in our Red Hook store, GOE became the stuff of ritual- a way of life. Barely a visitor could enter the store without trying a dab of this mysterious skin elixir. And just a dab will do ya- a little goes a long way!

Like the rest of the Jao line, GOE oil is designed to be a multi-purpose product. Use it to soften those winter-dry hands for sure. And then wonder how you ever lived without it. Use it as a delicious body butter to soften rough elbows and calloused feet, or even to revitalize dull hair. One of my favorite uses- to tame wild eyebrows. Here's another one: I actually used it in the store to bring a vintage resin ashtray back to life. And Felecia, our resident yoga teacher, loves its botanical blend for lulling students into sivasana with a special neck massage.

And did you know? GOE Oil can be hand delivered straight to your door if you live or work in one of the five boroughs. Yes, EVEN STATEN ISLAND! Opting for hand delivery during the checkout process will save you the shipping cost! We are doing this as a thank you to our wonderful customers who visited us in our Brooklyn shop.

occupy this tee shirt

So I'm whizzing up Court Street on Tuesday lugging new his 'n hers boots, when I spot these Plutocracy tees on a tray table. Recognizing them from an email I had received, I doubled back and looked up at the faces behind the tees. "Gale?" said I. Who was out selling t-shirts on a beautiful fall day in Brooklyn but Jao Ltd.'s own Gale Mayron. She introduced me to Julie, who designed a grey water system for Occupy Wall Street. The shirt design, which Gale originated in 2004, is being reissued to help support Julie's efforts. 100% of the $20 sale price goes to the OWS Sustainability Working Group. Intending to pick up a tee for Bryan, I ended up leaving with a giant bagful. Yes boys and girls, the Plutocracy tee is now available at Everbrite Mercantile Co. Get 'em while they last!

Update: The shirts can now be purchased on the ebmerc website.





Shirts being screen printed at Works In Progress in the East Village

jao ltd.

since the store has been open, we've had the chance to introduce some new products to ebmerc. the whir of activity has slowed down updating of the website, but that is happening as I write this. one line we love in the store is JAO. I don't know which is better- the quality and purity of the products or the retro-inspired package design. according to the family-run company, Jao is a mystical word inscribed on a 2000-year-old charm believed to prevent and cure disease. the line, developed by Gale and her pharamceutical chemist dad, includes products that are created without dyes, petroleum or artificial fragrances. the yummy hand refresher, GOE oil body moisturizer, face creme and lip balm include such soothing ingredients as calendula, chamomile, rosemary, avocado oil and shea butter. (things you can eat!) I am totally hooked on Jao products and people in the neighborhood are becoming fans as well. come by the shop if you're in brooklyn and try our Jao samples!